To celebrate its 20th anniversary, Hugo Boss has launched an interesting art project with an exhibition at London’s Saatchi Gallery, that will run through September 2013, under the name “Red Never Follows” that showcases different art works by 20 international creatives, inspired by HUGO. To highlight the German brand’s history, the word “Follows” on the key visuals is spelled as “Fol20ws,” and Berlin based artist Steffen Seeger has painted the one line drawing, that stands for the house’s last 20 years.
Last night, he was in Zurich for an interactive art show at the store on Bahnhofstrasse. It was a pleasure to meet Steffen and I was very excited to get my own art work done by him. We partied on the shop’s terrace, while enjoying the beautiful sunshine.
My look: Two-tone stretch-jersey contour dress by Stella McCartney, coral shape heels and patchwork bag, both by Chanel, bracelet by Hermès.
In addition to the exhibition, the brand has launched a line of 20 celebratory fashion items that are available online and in store.
Photos: Courtesy of Hugo Boss and © Sandra Bauknecht