A year of events in celebration of Gucci’s 90th anniversary culminated last week. During Milan fashion week, Gucci hosted a party at their Via Montenapoleone store. For this evening, a new limited edition canvas bag (see photo above) was launched that will only be available there.
Party guests were able to explore the shoe artisan corner where you could watch the different steps of manufacturing a pair of Gucci loafers live. Shoes bought that night were personalised with the buyer’s initials.
Photos: © Sandra Bauknecht
In Florence Monday night, Gucci partied on and opened their new GUCCI MUSEO inside the historic Palazzo della Mercanzia located in Florence’s Piazza Signoria. It was in 1921 that Guccio Gucci opened his company and first store in Florence with a dream and a vision that still lives on today through a heritage of icons and values that continue to inspire the House.
Conceived by Gucci Creative Director Frida Giannini, the GUCCI MUSEO is a living space encapsulating the House’s “Forever Now” philosophy. A permanent exhibition from its rich and culturally significant archive, which has been preserved and amplified throughout the years, will be juxtaposed with contemporary art installations supported by the Pinault Foundation. An icon store, bookshop, caffè and gift shop complement the exhibition spaces to create a destination location for visitors. The museum will be open from today all year round.
Photos: © Getty Images