Word was out since quite a while but here are now the official photos of the first collection designed by a fashion blogger for H&M! The Swedish brand is always very forward and after my days in Florence with all the other bloggers, I am actually not wondering that they are the first ones to make this kind of collaboration. I think it is the way to go for the future. Unfortunately, the items will only launch in Sweden on the 3rd of February in 10 selected stores and 10% of the sales will be donated to UNICEF.
Elin Kling, the blogger who designed nine fashion pieces and two accessories for her minimalistic collection with bohemian influences for H&M has since 2007 been running Scandinavia’s largest fashion blog, called Style by Kling. She has won several awards, both for the blog and for the web-TV-show, inspired by the blog. Today, Elin Kling is working as a fashion director at her own fashion magazine Styleby, founded by Sweden’s largest media-house Bonnier. From blogging to print media, interesting!
And to drop a little hint: Sandra’s Closet for H&M Switzerland would be lovely…