While you are reading this, I am on my way to Cannes with Chopard for the 66th Cannes Film Festival. As some of you might remember, I had this amazing red carpet experience already last year as guest of Swiss luxury watchmaker and jeweler. Since 1998, Chopard has been enjoying a true romance with the Cannes International Film Festival. 2013 marks the 15th anniversary of this partnership, and of course this is celebrated with several high-profile events, including a “In Love with Cinema” photo exhibition of the most beautiful onscreen kisses and the presentation of its new Haute Joaillerie Red Carpet collection.
What has truly caught my attention is the brand’ s new eco-conscious initiative. This year’s red carpet for the Cannes Film Festival is turning green. In a collaboration with ARM (Alliance for Responsible Mining), the sculptor of Cannes’ iconic Golden Palm trophy, Chopard, has joined Eco-Age creative director and founder of the Green Carpet Challenge (GCC), Livia Firth, wife to Colin, to create ’The Journey’, its journey to sustainable luxury, which already begins at the very start of the production chain and involves issues such as respectful sourcing and traceability of raw materials. Those entirely ethical Haute Joaillerie models will mark the Geneva-based manufacturer’s first Green Carpet Collection.
At the Green Carpet collection press launch: Fan Bing Bing, Livia Firth,Marion Cotillard, Caroline Scheufele, Colin Firth and Laura Bailey
The dazzling beauty of these two Green Carpet Haute Joaillerie models, a cuff bracelet and a pair of earrings in 18ct white gold, finely chased like lacework and entirely set with diamonds, is indeed an adventure in itself. Crafted by the jewelers, gem-setters, polishers and gold casters of the Chopard Haute Joaillerie workshops, they bear exquisite testimony to the exceptional know-how of the Geneva firm.
Stay tuned for many exciting posts coming up from Cannes soon…
Photos: Courtesy of Chopard, © ARM