This morning, H&M has announced a special collaboration with fashion icon and legendary Fashion Director Anna Dello Russo. An idol of the blogosphere whose flamboyant outfits are endlessly documented by style photographers and broadcasted globally through the web, Anna Dello Russo proved her unique sense of style creating a special collection of accessories for H&M. Available from October 4, 2012, at the peak of the global fashion weeks tour, in around 140 stores worldwide and online. The collection features jewelry, sunglasses, shoes, bags and a trolley allowing H&M customers uniqueness at an affordable price.


“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find.  As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”, says Anna Dello Russo.

Famously described by photographer Helmut Newton as a “fashion maniac” and currently holding the role of Fashion Director at Large and creative consultant at Vogue Japan, Dello Russo is a darling of the fashion bloggers, whom she likes to please with extravagant get-ups, and countless changes of outfits, during the world’s fashion weeks.

The sneak preview looks very promising, cannot wait!

LoL, Sandra

Photos: Courtesy of H&M