Bvlgari Icons Minaudière Collection

Icons Minaudière –  The Authority of Craft

True luxury begins long before an object is desired. It begins at the workbench, in decisions measured in millimeters, in materials chosen for their integrity, and in the patience required to shape something meant to endure.

Championing the heritage of the Roman High Jeweler, Creative Director of Leather Goods and Accessories Mary Katrantzou introduces the BVLGARI ICONS Minaudière collection. Mary approaches creation with precisely this mindset. Her objective is not to redesign the evening bag, but to reinforce the idea of the icon, objects defined by their aesthetic vocabulary, and rich cultural symbolism.

Because icons are not trend-driven. They are constructed.

Craftsmanship is therefore not a supporting narrative here; it is the foundation. Each minaudière reveals an engineering logic closer to high jewelry than to traditional leather goods. Metal frameworks must balance strength with refinement. Stone settings demand microscopic accuracy. Enamel work, polishing, and finishing require technical fluency that cannot be simulated by surface aesthetics.

Nothing about these pieces suggests haste. At a time when luxury often risks becoming conceptual rather than material, this commitment to making feels quietly assertive.

Mary understands a fundamental truth: desirability follows discipline.

«This collection celebrates the living heritage of Bvlgari’s Icons, symbols that have transcended design to become part of our cultural language. Each minaudière was conceived not simply to hold objects, but to hold meaning, blending high craftsmanship with cultural storytelling. Carrying culture in your bag is both a metaphor and a reality, a way of cherishing the wisdom of women. We are honored to have five extraordinary women lend their voice to our Icons and, through their lived experience, give new dimension to their symbolism, transforming heritage into a living dialogue. That is the culture that we create, we carry, and shareMary Katrantzou Bvlgari Creative Director of Leather Goods and Accessories

Objects That Refuse to Behave Like Accessories

Encounter the minaudières in person and one impression overrides all others: presence.

They are structured, architectural, almost self-possessed. These are not accessories designed to disappear into a look; they anchor it. Weight replaces fragility. Precision replaces decoration.

Created in limited edition, each piece draws from Bvlgari’s unparalleled jewelry-making savoir-faire. The collection moves through five established Bvlgari icons, each translated into a compact object that prioritizes construction over ornament and clarity over excess. Scale, notably, is treated with refreshing honesty. The standard minaudières operate as genuine evening clutches, sculptural yet functional, capable of carrying essentials without compromise.

The XS versions make no such promise. However, they are smaller than a smartphone. Not inconveniently so, intentionally so. At this dimension, the minaudière shifts category entirely. It ceases to be about capacity and moves closer to jewelry: an object chosen for resonance, not practicality.

Luxury has always reserved space for pieces that privilege expression over utility. Mary leans into that tradition with confidence rather than apology.

Serpenti – Controlled Power

Rendering the serpent in rigid form demands exceptional technical command. Curvature must feel alive while remaining structurally exact, a balance achievable only through advanced metalwork. The result carries tension and authority, capturing movement in stillness.

Divas’ Dream – The Discipline of Lightness

What appears effortless is, in reality, highly controlled. Symmetry, stone placement, and material transitions reveal a craftsmanship that favors precision over spectacle. It is elegance engineered rather than embellished.

Tubogas – Technique as Identity

Few methods communicate mastery as clearly as Tubogas. Seamless and mechanically complex, its fluidity disguises the difficulty of its construction. Here, innovation is not aesthetic experimentation; it is heritage sustained through expertise.

Monete – Time, Edited Through Craft

Historical references invite risk, too literal, and they become costume; too abstract, and they lose meaning. Craft functions as editor, ensuring the coin motif is translated with restraint. The past is not replicated; it is refined.

BVLGARI BVLGARI – Precision Without Refuge

Strong geometry is unforgiving. With nothing to conceal behind ornament, proportion becomes everything. The clarity of the design reflects the confidence of its execution.

Restraint, in this context, is a form of technical bravura.

When Craft Opens Into Culture

Only once the material authority of the objects is established does the collection expand into a broader intellectual register, aligning each icon with female voices who examine how culture is lived, protected, and reimagined.

Notes on Honoring Tradition – Linda Evangelista reflects on family rituals, reminding us that heritage survives through repetition, through gestures performed often enough to become identity.

Notes on Cultivating Inner Calm – Kim Ji-won turns inward, proposing self-acceptance and emotional balance as markers of contemporary strength — a quiet counterpoint to an era defined by visibility.

Notes on Finding Home – Architect Sumayya Vally challenges fixed notions of belonging, describing home as something constructed through memory, care, and human connection rather than geography.

Notes on Listening to Nature – Isabella Rossellini, shaped by her work in animal behavior, invites a deeper attentiveness to the natural world, suggesting that listening itself is an act of cultural intelligence.

Notes on Creating Culture – Chimamanda Ngozi Adichie articulates the principle that ultimately binds the collection: culture is not static. It is created, carried forward, and continually rewritten — with women often serving as its most vital transmitters.

What emerges is not a conceptual overlay, but a dialogue between making and meaning. These are unique new works, published exclusively by Bvlgari for this limited-edition collection.

The Quiet Confidence of Objects Made to Last

The Icons Minaudière collection does not argue for attention. It assumes it.

Craft gives the pieces legitimacy.
Design gives them permanence.
Cultural perspective gives them dimension.

They will hold what you need for the evening. However being smaller than your phone, they may require a reconsideration of what «essential» truly means.

But perhaps that is the point. The rarest luxury today is not excess, nor even visibility. It is conviction, the assurance that an object has been made well enough, and thoughtfully enough, to outlast the moment it enters.

And icons, by definition, are never designed for the moment alone.

LoL, Sandra

Photos: © BVLGARI
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Celebrating 75 Years of Bvlgari Serpenti

This week, I was invited by BVLGARI to celebrate the history and evolution of the Maison’s icon, Serpenti at Zurich’s Mascotte Club. Continually changing its skin through the creativity and vision of the master Roman jeweler, Serpenti has unfolded its transformative nature over the past 75 years. Always ready to take a hypnotic new form, the icon forever remains an emblem of eternal rebirth and bold metamorphosis.

Introduced in 1948 as jewelry-watches to be wrapped around the wrist, Serpenti creations made their debut with a supple, stylized body crafted with the iconic Tubogas technique. In the ’50s, the Bulgari serpent began to embrace a more realistic style, an evolution that culminated in the ’60s when its distinct turned into a canvas for creative experimentation sporting gemstones and colored enamels. Moving from one mesmerizing form to the next, Serpenti has offered stunning interpretations of its hexagonal scale motif, various levels of preciousness and unique combinations of exquisite gems, captivating design and creative craftsmanship.

Photo top right: Kristina Bazan and Photo bottom right: Christa Rigozzi

From left to right: Alex Lambrechts, Nicole Boghossian, Zoë Pastelle, my humble self, Kevin Lütolf and Jaz Brunner.

In the last 75 years, women have affirmed the right to be independent, cultivate their talents, pursue their dreams and live a life that aligns with their desires. From the red carpet to the office, Serpenti has been their faithful ally, evolving side by side with confident women proud to reveal their magnetic charm.

With Monica Brannetti who had flown in for the night from Rome.

We started the evening with a very interesting conversation between Christa Rigozzi, who lead through the evening, and Monica Brannetti from the Bvlgari Heritage Team about the amazing stories that have been told in the past decades through Serpenti jewelry and watch pieces.

The amazing Dora Live Band performed on stage and made sure that nobody stood still in the room. The final culmination of the night was the big birthday cake, followed by the sounds of DJ Tanja La Croix.

LoL, Sandra

Photos: © Sandra Bauknecht / David Biedert Photography, Bvlgari, Jaz Brunner
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

Bvlgari x Mary Katrantzou

Such a treat for the weekend to indulge in! I am delighted to show you one of the most beautiful collaborations ever with BVLGARI, «Serpenti: Through the eyes of Mary Katrantzou».

My dear friend Mary Katrantzou gives her own take to BVLGARI’s Serpenti, as a symbol of spellbinding metamorphosis for this exclusive capsule collection. Today, she sent me a beautiful message on Whats app: «I would be so happy if you would be part of this story, to celebrate this collaboration and our partnership with Natalia Vodianova to support the “Naked Heart Foundation” by sharing this message of optimism

Crafting joy through Haute Couture craftsmanship, Mary introduces three new styles – the Serpenti Metamorphosis bag, the Serpenti Metamorphosis Handle bag and the Serpenti Metamorphosis minaudière – completed by a selection of textiles.

«I wanted to first think about what Serpenti meant to me, through my own eyes. Serpenti to me is a symbol of femininity, transformation and rebirth. It’s symbolic nature dating back to Ancient Roman and Greek mythology. The Serpenti sheds its skin to allow for further growth and this idea of metamorphosis became the inspiration for our collaboration. Everyone experiences their own journey of growth and we all go through some type of metamorphosis through life. It is the reason Serpenti holds so much meaning to me.» – Mary Katrantzou

The official launch date for this capsule collection is April 15th.
Bravo, Mary, you never stop to amaze me!

LoL, Sandra

Photos: © Bvlgari / Mary Katrantzou
#Bvlgari #MaryKatrantzou #SerpentiMetamorphosis #MaryKatrantzouxBvlgari #NataliaVodianova #NakedHeartFoundation

Jewel Crush: Serpenti by Bulgari

Bulgari Serpenti

Today, I would like to show you my new jewel crush: Bulgari‘s 2012 Serpenti collection which will be available starting this summer at all of the Italian brand’s boutiques.

I had a sneak preview and fell immediately in love with the pink gold bracelet and ring that are characterised by the famous stylised spiral form. The core of each jewel is constituted by an internal gold spring that ensures its extraordinary flexibility. Each individual scale vaunts a sumptuous surface of diamond pavé. A rubellite adorns the “reptile’s head”.

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Don’t those two pieces just look divine?! Loved them so much that it was hard to take them off…
But unfortunately this beauty has its price. Below you can find all the details.

Dear Santa, please be good to me!

LoL, Sandra

Serpenti Bracelet O

347601 – Serpenti pink gold one coil bracelet with rubellite head and pavé-set diamond scales (8,40 cts).
Size S – 45’000CHF / Size M – 46’200CHF / Size L – 47’500CHF

Serpenti Ring O

347594 – Serpenti pink gold double coil ring with rubellite head and pavé-set diamond scales (2,60 cts).
Size S, M, L, XL – 20’600CHF

Stills: Courtesy of Bulgari and Photos: © Sandra Bauknecht