Sandra‘s Closet

Created in 1896 by Georges Vuitton as a tribute to his father, Louis – visionary founder of the House – the Monogram canvas has become one of the most enduring and revered emblems. More than a motif, it is a universal mark of distinction: a living symbol of heritage, culture and innovation. Today, Louis Vuitton is proud to celebrate 130 years of the creation of the emblematic canvas with collections and dedicated windows. Starting January 2026 with the honouring of its Monogram iconic bags as true heritage masterpieces of the House, and the unveiling of new, special-edition Monogram bag collections.

The campaign, launched on January 1st, celebrates the iconic Keepall, Alma, Speedy, Noé and Neverfull in Monogram – timeless bags designed to last and be cherished across generations. Additionally, the taglines reintroduce each icon and pass down the campaign’s core values of transmission and durability, reflecting the careful savoir-faire and longevity embedded in each bag.

From its inception, the Monogram was conceived as a pioneering idea – a fusion of artistry and identity. Georges Vuitton personally designed the pattern, registering a patent for an intricate composition of interlaced LV initials and floral motif. Inspired by Neo-Gothic ornamentation and the influence of Japonism, the Monogram was created to safeguard the authenticity of the House’s creations, following the striped canvas of 1872 and the Damier of 1888. The design soon became something greater: a defining signature and enduring hallmark of Louis Vuitton’s spirit. Georges envisioned an emblem not merely to adorn objects but to embody a philosophy of excellence, modernity, and transmission.

Throughout its history, the Monogram has united generations of creators, collectors, and cultural icons. It has guided the hands of the House’s master artisans, shaped the vision of its creative directors – Nicolas Ghesquière, Artistic Director of Women’s collections since 2013 – Pharrell Williams, Men’s Creative Director since 2022 – Marc Jacobs, Artistic Director of Women’s and Men’s collections from 1997 until 2013 and Virgil Abloh, Artistic Director of Men’s Collections from 2018 until 2021 – and inspired exceptional collaborations with leading artists such as Takashi Murakami, Yayoi Kusama and Richard Prince.

In January 2026, Louis Vuitton opens its Monogram anniversary year by celebrating its most iconic Monogram bags: the Speedy (1930), which constantly redefines the concept of personal mobility; the Keepall (1930), a longstanding symbol of freedom and effortless travel; the Noé (1932), originally designed to carry five bottles of champagne, forever celebrating creativity and joy; the Alma (1992), a tribute to Parisian architecture, expressing refined elegance; and the Neverfull (2007), the essential modern companion.

Louis Vuitton also unveils its new Monogram Anniversary Collection: taking the codes of the trunk savoir-faire, three special-edition bags reinterpret the Monogram through modern design, diverse materials, and both cutting-edge and traditional craft techniques.

The Monogram Origine Collection revisits the first 1896 pattern through a brand-new Monogram canvas, that revisits the traditional jacquard weave, this time crafted from a linen and cotton blend in a palette of soft pastel hues. The collection draws inspiration from the cover of an archival client register of the House.

The VVN Collection, is an ode to Louis Vuitton leather goods legacy. Crafted from the finest natural cowhide, the collection underlines the purity, authenticity, and the tactile poetry of hand-finished leather, each piece developing a unique patina over time.

The Time Trunk Collection bridges past and present through bold trompe-l’oeil printing that reproduces the textures and metallic details of Louis Vuitton’s historic trunks, transforming heritage into artful illusion.

As Louis Vuitton embarks on this landmark year, the House invites the world to rediscover the Monogram not simply as a design, but as a legend – a living emblem, a universal code of elegance and distinction whose legacy continues to grow.

LoL, Sandra

Photos: © Louis Vuitton #LVMonogram130
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Created for and inspired by travel, Flight Mode returns as a women’s capsule that elevates lifestyle dressing from Louis Vuitton. Comprising ready-to-wear, leather goods, shoes and accessories, the collection presents a wardrobe for the journey as well as the destination. From the functionality of a bag to the feeling of a fabric, Flight Mode continues to build a complete silhouette adapted to contemporary voyage.

The Neverfull Inside Out offers a useful spin on the beloved Louis Vuitton bag. Fully reversible, it can be flipped so that the original inside becomes the outside. A GM size Neverfull Inside Out comes patterned with Flight Mode travel stamps; the MM size is available with three lining colour options; and for both the MM and BB sizes, smooth calf leather is offered in chic and neutral shades. The classic Neverfull will also come in vivid Epi leather – each one endlessly versatile for everyday use, at home or away.

Other iconic bags are revisited in animations that nod to the season, whether the Noé cinched bucket style or the iconic Twist in Fauve, a reddish-brown Epi leather. The Speedy in a supple Monogram canvas makes a statement as three pre-embellished styles: a darker version with black calf trim and a gothic silver chain; a classic option with a golden chain, colourful lining, precious ostrich leather trim and thematic charms; and a craft-focused version with a chain of natural pearls and a special address tag. Additionally, several key shapes showcase the Mahina Monogram as a greyish Brume base with a gradient blue and white effect reminiscent of the changing skies.

Transported to a modernist house within a forested setting, the ready-to-wear shifts between outdoor and indoor. Like the Neverfull Inside Out, wrap coats are reversible and offer a soft yet sophisticated look in wool and silk. For a subtle signature touch, a variety of pieces recall the tonal Mahina pattern, while an all-over print of travel stamps introduces a lively touch of colour to padded vests, fluid silk skirts and light shell pieces. Casual silhouettes are loose yet put-together and include a Monogram grey denim ensemble; velvet jersey sets with colour-block detailing; and tech jersey coordinated looks that are at once sporty and feminine. As layering is integral to travel, the Flight Mode collection also encompasses embossed Monogram, mohair and cashmere knits and sumptuous shearling that can be styled for comfort and relaxed elegance.

Flight Mode footwear spans low impact activity to higher intensity. Sneakers are accented with eye-catching details. The LV Rush is a technical sneaker with a wavy graphic around the upper and elastic laces for an easy fit. Exuding ‘80s cool, the LV Stadium is a mid-top, bi-colour leather style juxtaposing green, rose or blue and white debossed with the mini Monogram. Louis Vuitton Paris curves around the lightweight sole.

Accessories that assure warmth play with the Maison’s codes. And as the weather transitions from fall to winter, a signature Corduroy cap, a LV Fluffy bucket hat, or even sporty socks add up to a total look.

Always channelling the spirit of voyage, Louis Vuitton envisions Flight Mode as a multi-faceted approach to dressing that is dedicated to travel and the ways this is integrated with everyday life.

LoL, Sandra

Photos: © Louis Vuitton
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