It’s truly board game season … Balenciaga created a limited-edition Monopoly game with fashion-themed tokens (like scissors, mannequins) and properties, as an exclusive gift for VIP clients, part of a luxury trend where brands sell culture and nostalgia through unique experiences, not standard retail products, focusing on brand exclusivity and high-value storytelling.
The goal is to generate buzz, reinforce brand exclusivity, and offer a unique, desirable experience rather than a mass-market product.
LoL, Sandra
Photos: © Balenciaga
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.
