“We feel it’s inevitable and crucial to create contemporary clothing,” says Demna Gvasalia, the Creative Director of Paris design collective VETEMENTS.
The Maison Margiela alumni elevates deceptively simple pieces with meticulous construction, considered fabrics and playful proportions. Georgian Demna Gvasalia graduated from the Royal Academy of Fine Arts in Antwerp in 2006. After designing womenswear for Maison Martin Margiela, he worked as head designer for Louis Vuitton womenswear. In 2014, he launched the label VETEMENTS, a design collective comprising Demna, his brother Guram and five other friends, that is based on the idea of urban cultures, the internet, everyday life on the streets and a modern wardrobe without seasonal themes.
Vetements is THE trend-setting label at the moment. Demna Gvasalia, the brainchild behind the hot fashion brand and creative director at even hotter fashion house Balenciaga, is serving up clothes that come with a healthy side dish of humor. Just think of the famous DHL T-shirt or the Polizei cap.
Just now, bigger plans have been revealed for the company. Demna and his younger brother and CEO Guram Gvasalia decided to move their headquarters and design offices to Zurich in Switzerland. How cool is that? In the former headquarters of Bernie’s Fashion that went bankrupt, Vetements has opened its doors.
Don’t miss the cult collaboration with Manolo Blahnik by clicking here that is available now!
Personally speaking, I love watching the hype about Vetements – still in my closet there is no piece yet. Just saying… but I absolutely adore what he does for BALENCIAGA.
Photos: Courtesy of Vetements and Getty Images, via Manrepeller/Hypebeast