PRADA is expanding its presence in Switzerland with the opening of its first store in Geneva, on the prestigious Rue du Rhône, designed by Italian star architect Roberto Baciocchi. Further, the fashion house takes the total number of its stores in the country to seven with two more openings, one in Crans Montana and one in Lugano.
PRADA Geneva – Rue du Rhône, 49-51 – beginning of May 2014
Total area occupied: 1000 square meters over two floors.
Women’s and men’s ready-to-wear, accessories, leather goods and footwear collections.
Made to Measure for men.
PRADA Crans Montana – Rue du Prado 6 – end of May 2014
Total area occupied: 215 square meters over two floors.
Women’s and men’s accessory and bag collections. Women’s ready-to-wear and shoes.
PRADA Lugano – via Nassa, 44 – end of June 2014
Total area occupied: 860 square meters over two floors.
Women’s and men’s ready-to-wear, accessories, leather goods and footwear collections.
LoL, Sandra
Photos: Courtesy of Prada
Some of the most important Prada icons become “mini” accessories: the shopping bag in nappa gauffrè, the backpack in nylon and the saffiano boxy shaped bag have been reinterpreted in a new 15 cm size.
Even F/W 2010’s “Yo-Yo bag” goes “mini” and becomes part of Prada’s heritage. The “Mini-Bags” turn into keyrings as well, which are made with the same fabrics used to make the bags.
Prada will also launch the “Pin Up Tricks” and the “Graffiti Tricks” collections that will include some fun earrings inspired by the work of street artists.The mini gift ideas by Prada will be available from November 2010 in the Prada Stores.
Prada Lisbon
It is always worth paying a visit to a Prada store, especially when it is a brand new one because it is sure to be filled with the best pieces of the season. Last weekend, I went to Lisbon where the legendary Italian label just has opened its doors on Avenida da Liberdade.
After conquering the market in over 70 countries, Prada has finally arrived in Portugal. Designed by the architect Roberto Baciocchi, the shop has some beautiful museum-like displays, resulting in a sumptuous “boudoir” ambience where each collection has separate compartments and is organised in different environments.
And for those travelling to Lisbon, I highly recommend a visit to the new Mude –Design & Fashion Museum. Take your time as you can spend hours in there.
LoL, Sandra
