Barbie Celebrates Role Models

Last week to celebrate International Women’s DayMattel unveiled «role model» Barbies. After decades of focusing on their beauty and fashion sense, the famous dolls show finally their brains, strength and power as well. Not your average Barbies, these dolls are «Sheroes», meaning women who are heroes, designed to give young girls a range of inspirational and positive female idols.

The new dolls came after Mattel conducted a survey of 8,000 mothers around the globe and found that 86% are worried about the kind of role models their daughters are exposed to. Mattel’s series of empowering women dolls range from both the past and present.

Amelia Earhart, Aviation Pioneer

Many view this development as a thoroughly refreshing and progressive addition to the toy market like me. The new range showcases women from an array of professions: it includes US snowboarder Chloe Kim, Australian conservationist Bindi Irwin, Chinese volleyball champion Hui Ruoqi and French chef Helene Darroze. The range is ethnically diverse, Ibtihaj Muhammad stands for the first hijab-wearing Barbie and Mexican artist Frieda Kahlo is another «Shero» in the collection.

Ibtihaj Muhammad, Fencing Champion

But there are many voices criticizing the new dolls for still looking like «Barbie» as Mattel minimized the typical features that also have made these women special such as the famous Kahlo‘s famous monobrow (Barbie’s brows are thicker but not exactly looking like Frida) or the muscles of boxer Nicola Adams Obe.

Mattel’s message: «Inspire your little ones to paint a world of possibilities!»

Frida Kahlo, Artist

Nevertheless, it’s a great start and kids will love to have dolls that represent aspirational career paths and commemorate inspiring women. From «Sheroes» to «Inspiring Women», have a look at the latest Barbie role models – all extraordinary women honored with a doll in their likeness.

Leyla Piedayesh, Fashion Designer and Entrepreneur

By the way there is even a German lady among them: Iranian born Leyla Piedayesh who is the founder of fashion label lala Berlin. Congrats! Only a blogger is missing… I think for good when there is a real journalist as an influencer could probably be a quite tricky role model for a young girl.

LoL, Sandra

Nicola Adams Obe, Boxing Champion

Martyna Wojciechowska, Journalist

Patty Jenkins, Filmmaker

Chloe Kim, Snowboarding Champion

Hélène Darroze, World-Renowned Chef

Gabby Douglas, Gymnastics Champion

Katherine Johnson, NASA Mathematician and Physicist

Bindi Irwin, Conservationist

Yuan Yuan Tan, Prima Ballerina

Ashley Graham, Model And Body Activist

Sara Gama, Soccer Player

Hui Ruoqi, Volleyball Champion

Xiaotong Guan, Actress and Philanthropist

Ava Duvernay, Film Director

Photos: Courtesy of Mattel

Lala Berlin for Stylish Babies


Fashion Designer, Leyla Piedayesh, famous for her knitwear designs, has teamed up with Cybex to create a limited edition Callisto 3-in-1 travel system. Piedayesh, also a mother, took up the challenge as she knows too well the importance of having a pram that is not only highly functional but also compliments your style.

lala BERLIN CallistoCallisto Lala Berlin SRP £360

The Lala Berlin collection features skulls in a striking hand stitched design with a cute baby twist of bows, bow-ties, eye-patches, prams and dummies. The range includes the city pram, travel system and luxury buggy along with stylish tote bag and small footmuff. Additional accessories are also available. For more information, please click here.

LoL, Sandra

lala BERLIN - ATON PR Edition

Aton Lala Berlin SRP £160

Photos: Courtesy of Cybex and Lala Berlin