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Swiss luxury watch manufacturer IWC Schaffhausen opened its first US Flagship Boutique in New York City this month – with 3,000-square-foot the largest of its kind worldwide.


“The opening of this Flagship Boutique in New York City marks a major milestone for IWC Schaffhausen,” says CEO Georges Kern. “It not only reflects the success of the brand, but also pays tribute to the home country of the company’s founder and to our American heritage. We are looking forward to welcoming our customers at this marvelous location at Madison Avenue and inviting them to experience IWC’s spirit and philosophy.”
In fact, IWC founder Florentine Ariosto Jones, an American entrepreneur who launched the brand in 1868, was born only a few miles away from the company’s new landmark.

Today, customers can explore the brand’s watch families – Aquatimer, Pilot’s Watches, Portofino, Ingenieur, Da Vinci, and Portuguese at this outstanding bi-level boutique.

I would like to invite you to check out IWC’s newly launched NYC Globetrotter Guide that offers lots of insider tips for the city that never sleeps. Just click on the highlighted text.

LoL, Sandra




23.04Photos: Courtesy of IWC