Starting from today, you should keep your eyes open for a very special window installation that will roll out across more than 70 Gucci boutiques around the world (unfortunately not including Switzerland) and will remain until mid February. For that project, Frida Giannini collaborates with renowned Japanese Manga artist, Hirohiko Araki, who has created an exclusive Manga (Japanese comic strip) story inspired by the Italian house’s beautiful Cruise 2013 collection. A multi-media campaign will complement the window installation, including the publication of the full Manga story exclusively in Japan’s Spur magazine.
Commenting on the collaboration Giannini said, “This has without doubt been one of the most enjoyable collaborations I have worked on. The characters that Hirohiko has conceived combine an energy, sensuality and appeal that brings my Cruise collection to life in such a fun and compelling way. I am quite sure his window installations will stop people in their tracks in cities around the world as they immerse themselves in the fabulous fantasy world he has created.”
Entitled “Jolyne, Fly High with Gucci,” Araki’s Manga tells the adventure of Jolie Kujo, a student who inherits a keepsake from her mother’s Gucci collection. Propelled by the mystery behind her vintage treasure, she embarks on a journey that transcends time.
Photos: ©LUCKY LAND COMMUNICATIONS / SHUEISHA