Last weekend I went to Paris and got a truly adorable present for the launch of the new Balenciaga scent: A personalized engraved perfume bottle. To me, this is such a wonderful idea. A lovely gift that every girl would adore, something very special.
In anticipation of Valentine`s Day, the famous couture house Balenciaga Paris is launching its first new fragrance. After almost 15 years of absence in the fragrance business, the new scent named simply “Balenciaga Paris” is meant to revive the house`s perfume label. Created by the award-winning perfumer Olivier Polge of IFF and inspired by Balenciaga`s designer Nicolas Ghesquière, it is in the floral chypre family with accentuated violet. The scent is not as powdery as expected due to the natural effect of the violet leaves, instead it has more of a metallic freshness to it. I love the traditional ingredients like carnation, violet, cedar and patchouli that are transformed with a new contemporary twist.
Charlotte Gainsbourg, daughter of Jane Birkin and Serge Gainsbourg, is the face of the advertising campaign shot by Steven Meisel. The scent debuts in most countries in the beginning of February.