“Think of the prep world as a grosgrain ribbon encircling the globe!”
As if Tommy Hilfiger wasn’t preppy enough; he is taking the show on the road this spring with Prep World, a unique limited edition capsule collection of 60 pieces for both genders.
Helping him with the ambassadorial mission is Lisa Birnbach, author of “The Official Preppy Handbook“, the recent “True Prep: It’s a Whole New Old World“, and just for tommy.com, “The Prep World Gobal Guide”, which will include local lifestyle recommendations.
The line, that will be in stores and available on tommy.com starting April 28, include everything you need to become a true prep, from the signature blazer to the Oxford dress, accessorized with such accoutrements as boat shoes, duck boots, Ping-Pong paddles and badminton rackets.
Inspired by Nantucket in the summer, Hilfiger will bring his brand’s DNA around the world with a global “Prep World” tour.
Starting in the French capital , the first showcase Americana style cottage has been placed this weekend in front of the Centre Pompidou. Parisians can explore the “Preppy Look“, something that reflects the American identity. Other cities will follow to experience the airy beach cottage, among them Stockholm, London and Tokyo.
And by the way, Hilfiger calls it a drop-in store in his very preppy way. So don’t be so vulgar to name it a pop-up… Some pop, but true preps, they drop!