Tom Ford Is All About See Now, Buy Now

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New York Fashion Week has officially started with the presentations of the S/S 2017 shows but one man is swimming against the tide. It is no other than Tom Ford who has chosen to prioritize consumers with a “see now, buy now” format this season, meaning he sent his F/W 2016 collection down the runway that is now available online and in stores immediately – (you can shop it now at mytheresa.com and net-à-porter.comicon for example).

 “WE HAVE BEEN LIVING WITH A FASHION CALENDAR AND SYSTEM THAT IS FROM ANOTHER ERA. OUR CUSTOMERS TODAY WANT A COLLECTION THAT IS IMMEDIATELY AVAILABLE. FASHION SHOWS AND THE TRADITIONAL FASHION CALENDAR, AS WE KNOW THEM, NO LONGER WORK IN THE WAY THAT THEY ONCE DID. WE SPEND AN ENORMOUS AMOUNT OF MONEY AND ENERGY TO STAGE AN EVENT THAT CREATES EXCITEMENT TOO FAR IN ADVANCE OF WHEN THE COLLECTION IS AVAILABLE TO THE CONSUMER. SHOWING THE COLLECTION AS IT ARRIVES IN STORES WILL REMEDY THIS, AND ALLOW THE EXCITEMENT THAT IS CREATED BY A SHOW OR EVENT TO DRIVE SALES AND SATISFY OUR CUSTOMERS’ INCREASING DESIRE TO HAVE THEIR CLOTHES AS THEY ARE READY TO WEAR THEM.” – Tom Ford

I find it a very interesting approach especially as I am coming from a print media background. It will be very tough for the magazines to work ahead of time. Digital will become even stronger than it already is which I truly enjoy. Below you can shop my four favorite looks from last night directly. Have fun!

And by the way Tom Ford is not the only one. A wave of designers showing in-season will follow in the days to come, Thakoon, Tommy Hilfiger, Burberry and others, among them.

To a new era in all ways…

LoL, Sandra

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Get Look 13: Herringbone wool and cashmere-blend tweed top, gold-plated necklace with leather, sequined pencil skirt and leather over-the-knee boots.
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Get Look 22: Printed crepe dress, leather over-the-knee boots iconand leather waist belt.

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Get Look 48: Embellished velvet gown and velvet-trimmed leather sandals.

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Get Look 51: Sequined silk gown and patent-leather and velvet sandals.
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Photos: Courtesy of Tom Ford

The Seven Bag Wonders of the World

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Say hello to the seven bag wonders of the world. I am so in love. Last spring, VERSACE launched the competition «7 Bags 7 Cities» and invited everyone to participate in the customization of seven limited edition of the Palazzo Empire bag featuring seven capitals.

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Participants were asked to photograph a unique and inspiring place in the city of their choice. The Italian fashion house then selected their favorite images and used them to create the new Palazzo Empire bag with each city’s skyline being injected into the design. Great news for the winners: they will be invited to attend the Versace S/S 2017 show to be held in Milan in September.

Discover the seven limited edition Palazzo Empire handbags closer here…

283_2BEIJING
Shop D4027, 4/F, SKP, 87 Jianguo Road, Chaoyang District

260_4HONG KONG
Shop G122, Ground Floor, Gateway Arcade

262_1MILAN
Via Montenapoleone, 11

231_7NEW YORK CITY
647 Fifth Avenue

243_6PARIS
45, avenue Montaigne

254_5SAO PAULO
Av. Brigadeiro Faria Lima, 2232

277_3TOKYO
6-7-12, Ginza

Only ten copies of each design will be produced and sold in the Versace boutiques in the seven selected capitals. So hurry up to catch one of those pieces of art!

TO SHOP THE CLASSIC PALAZZO EMPIRE TOTE BAG IN DIFFERENT COLOURS, CLICK HERE PLEASE.

LoL, Sandra

Photos: Courtesy of Versaceicon