Here is your sneak preview of Versace’s S/S 2012 advertising campaign for Young Versace that features 10-year old Kaia Gerber, the daughter of Cindy Crawford, one of Gianni Versace’s supermodel muses.
Young Versace is a brand-new collection for boys and girls aged from 0-12 which offers the quintessential Versace style with a youthful rock ’n’ roll twist, including playful prints, vibrant colors, mixing of patterns and a reinterpretation of the house’s iconic Greek key motif and Medusa head logo. The collection is available at the Versace Young boutique in Milan and worldwide in select multi-brand stores specializing in childrenswear.
Beautiful Family: Cindy Crawford with husband Rande Gerber, son Presley and daughter Kaia.
“Like her mother, Kaia has a very special gift. The camera really, really loves her,” said Donatella Versace, Creative Director of Versace. “Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother’s footsteps!”
“I’m so thrilled that Kaia was chosen to be part of the first Young Versace Campaign,” said Cindy Crawford. “I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace. Being on-set with my daughter watching her in front of the camera was a fantastic experience. I am so proud of her.”
The campaign was shot by Mert Alas and Marcus Piggott and art directed by Giovanni Bianco.
Doesn’t Kaia looks so much like her famous mother?
Photos: Courtesy of Versace, © John Sciulli/Getty Images North America