I know it is not even summer yet, but in fashion you are always thinking ahead. The first pre-fall pieces have been arriving in stores and Versace is the first of the major ad campaigns for F/W 2012 to be revealed.
Shot by photographer duo Mert Alas and Marcus Piggott in a studio in London, it features model Elza Luijendijk with the same blunt razored bangs and bleached eyebrows that were present at the runway show, very gothic and dark. The men’s campaign shows male models Philipp Schmidt, Dmitriy Tanner and Kacey Carrig.
“I’m really thrilled with our new campaign. The result is bold, strong, iconic and perfectly conveys the sexy rock vibe of our Fall/Winter collection.”
- Donatella Versace
Photos: Courtesy of Versace