By creating its first makeup line for men, BOY DE CHANEL, in 2018, CHANEL reaffirmed the ever changing codes of an unchanging vision: beauty is not a matter of gender; it is a matter of style. A foundation, a lip balm and an eyebrow pencil… Three key pieces of a new men’s wardrobe to use instinctively, with imperceptible formulas and a natural result. A line with midnight blue packaging, an understated design and timeless elegance.
Today, BOY DE CHANEL enriches this new approach to men’s style with a complete beauty line for modern, fluid masculinity, at ease with its era. Simplicity, precision and intuition… A skincare product and three new makeup products arrive to diminish imperfections and signs of fatigue, giving men an additional reason to feel self-confident. As always, men can count on undetectable formulas, long-lasting benefits and a natural result. FORTIFYING GEL MOISTURIZER, CONCEALER, 3-IN-1 EYE PENCIL and LE VERNIS are the essentials of a new state of mind: to live your life while being completely yourself, only better.
BOY DE CHANEL FORTIFYING GEL MOISTURIZER
A hydrating and protective skincare product with vivifying freshness to protect skin from dehydration and daily aggressors. CHF 95.00
Fresh and lightweight, its melt-away gel-cream formula is instantly absorbed without an oily finish. Weightless, it offers a bare-skin sensation. Used on its own, as after-shave or before applying BOY DE CHANEL FOUNDATION, it reduces sensations of tightness and discomfort after shaving. FORTIFYING GEL MOISTURIZER can also be applied on the beard, smoothed in the direction of hair growth. It doesn’t flake or stick to beard hair. Elegant and subtle, its green scent heightens this sensation of freshness.
BOY DE CHANEL CONCEALER
The essential step to chase away signs of fatigue, intuitively and imperceptibly, in one stroke. CHF 52.00
Incredibly melt-away, its non-oily and glide-on formula perfectly conceals dark circles and all skin imperfections thanks to a combination of carefully selected oils and a high percentage of coated pigments. As soon as you apply it, you’ll forget it’s even there! Matte and undetectable, this concealer erases the appearance of imperfections and signs of fatigue for 8 hours. Available in 8 shades that perfectly match all skin tones, in harmony with the 8 shades of BOY DE CHANEL FOUNDATION:
20 Light, 30 Medium Light, 40 Medium, 50 Medium Plus, 60 Light Deep,
70 Medium Deep, 90 Deep, 120 Deep Plus.
BOY DE CHANEL 3-IN-1 EYE PENCIL
An elegant pencil with a melt-away formula that glides over the skin for easy, spontaneous and intuitive application. It’s a concentration of matte color that enhances the eyes with 12-hour hold. CHF 51.00
Its delicate multipurpose tip meets every need. A simple line of pencil at the base of the lashes to define the eyes. As eyeliner at the inner corner of the eye to intensify it. Blended into a monochrome shade like eyeshadow for a bolder effect. Available in 3 shades:
614 – Brown, 616 – Navy, 618 – Black.
BOY DE CHANEL LE VERNIS
Matte nail color for an easy application. CHF 38.00
Imperceptible or absolutely fashion-forward, manicures go masculine to show off impeccably groomed hands: LE VERNIS Natural for a perfectly clean result and LE VERNIS Black for a more intense look. With its flat circular brush, perfectly adapted to nails, LE VERNIS goes on in one stroke. Thanks to strengthening panthenol, its luminous matte formula dries in less than 64 seconds.
Available in 2 shades:
402 – Natural, 404 – Black.
The collection will be available from Mid August 2020. In Switzerland at Boutique CHANEL Parfums & Beauté in Geneva and at the CHANEL counter at Jelmoli in Zurich.
LoL, Sandra
Photos: © CHANEL
Why shouldn’t men start to do the same efforts we take every morning! To more gender equality – be only you!