Sandra‘s Closet

There are fashion collaborations and there are major fashion collaborations. Louis Vuitton & Yayoi Kusama‘s 2023 partnership is very much of the latter, encompassing both the universes of women and men through ready-to-wear, bags, shoes, accessories, luggage and trunks and fragrances, these wide-ranging and intricate collections appear in two parts, with distinct thematic directions reflecting Yayoi Kusama’s motifs and motivations.

Cruise 2023 Show

Yayoi Kusama has partnered with Louis Vuitton two times now. Kusama, who’s consistently produced variations of her signature polka dot art since the 1970s, is one of the world’s most famous artists thanks to the enduring popularity of her Instagram-friendly Infinity Rooms and instantly-recognizable polka-dotted pumpkins.

The last time that Louis Vuitton met the magic of Yayoi Kusama was in 2012. Yet this relationship never ended – ten years after, it evolved, and expanded with conversations continued and extended.

For collectors and Kusama fans alike, Louis Vuitton’s capsule offers once more a rare opportunity to get luxury goods laden with the artist’s touch. There is the appeal of the artisanal process applied to certain items — Louis Vuitton’s craftspeople developed a special technique to make some of the 3D paint daubs look «wet,» as if they’d just been painted by Kusama’s hand — and that this is the first time that Kusama’s art has been applied to LV menswear.

Kusama’s touch even extends to a special edition of three perfumes, complete with matching monogrammed canvas case.

Drop 1 will launch on 1st of January 2023 in China and Japan, followed by the rest of the world on 6th of January 2023.
Drop 2 will be available in Louis Vuitton stores starting 31st March 2023.

Louis Vuitton x Yayoi Kusama’s collaboration will be celebrated within a fully immersive visual landscape, ranging from window displays, to Pop-ups, to anamorphic billboards, alongside AR experiences, an XR game and a dedicated advertising campaign.

LoL, Sandra

Photos: © Louis Vuitton
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Setting out to discover distant horizons can lead to experiences that are as unexpected as they are magical. An aurora borealis rising across a lava desert.
A cloud of fireflies taking flight in a tropical forest.
A shower of shooting stars raining down over the open sea.
Such rare and fantastic phenomena become engraved in the memory forever.

LOUIS VUITTON Master Perfumer Jacques Cavallier Belletrud, fascinated by the trace of such fleeting moments that you wish you could keep forever, dreamed up an enchanting composition: a jubilant perfume that stirs all the senses and celebrates our capacity to experience awe. To grasp what is impossible to capture. To photograph the natural mirages we envision constantly. In his quest to embody waking dreams from far-flung explorations, he found the olfactory direction for Attrape-Rêves.

Such a composition would never settle for a conventional beauty. It needed an explosive fragrance trail; one that was vibrant and surprising in equal measure. Inspired by the euphoria one feels when gazing at a burst of shooting stars, he let himself be guided by an African cacao flower of absolute purity. A raw material, treated in Grasse, that distills regressive, animalistic inflections.
To airy cacao, he added a bouquet of peony, delicate flower with thousand petals, fresh and luminous. He reinforced the power of the duo by pairing it with the slightest touch of essence of patchoulol, the noble, modernized heart of patchouli. Even then, settling for a gustatory fragrance was out of the question. Like an olfactory about-face, lychee and Turkish rose absolute created an unexpected and purebred elegance. He also used ginger and bergamot like flavor enhancers, to amplify this extraordinary perfume’s contrasts and freshness.

Eau de Parfum Attrape-Rêves 100ml 210€
In-store refill 100ml 125€
Eau de Parfum Attrape-Rêves 200ml 320€
In-store refill 200ml 250€
Travel Spray 4×7.5ml 210€
Travel Spray Refills 4×7.5ml 115€
Miniature Set 7x10ml 260€

Available as of 13th September at select Louis Vuitton stores and at louisvuitton.com.

LoL, Sandra

Photos: Courtesy of Louis Vuitton
#LVParfums – #louisvuitton