There are some press releases that get me overly excited. This is one. Shu Uemura ‘Art of Hair’ launches a new product so-called TEXTURE WAVE, a dry workable spray for buildable grip, fuller touch and moveable texture.
The wave effect was key on the runway for S/S 2014, comprising lightly airspun texture right through to sensual, volumised curls. Texture Wave is the perfect product for recreating these styles with a no-shine finish.
CHF 45.00 (250ml)
The new styling innovation is insipred by one of the most famous Japanese works of art – the Great Wave of Kanagawa. It dates back to the 1830’s as the first print in Katsushika Hokusai’s series Thirty-six Views of Mount Fuji. Caught in movement, the wave composition is dynamically extending, about to break.
In the mood for volumised, sensual curls? Why not try a look called WINDY WAVES (see cover photo)?
Step 1: Form curls using a wide-barrel curling iron, working sections in interchanging directions, inwards and outwards.
Step 2: Loosen curls with fingers and apply Texture Wave while tousling layers. Hair is left with texture and shape, but still free to move, like the waves it is inspired by.
To create on-trend, TOUSLED WAVES on shorter hair, begin by lifting sections and spraying Texture Wave through the roots, lengths and ends. Ruffle and scrunch with fingers to achieve un-done movement.
Create an effortless DISHEVELLED PONY by following these few simple steps:
1. Section the front of the hair by parting down the middle. Lift hair at the back and apply Texture Wave whilst tousling.
2. Gather the hair into a low ponytail at the nape of the neck, spraying Texture Wave through the lengths for a mussy finish.
Photos: Courtesy of Shu Uemura and Style.com