After Friday’s news that Peter Dundas had departed Emilio Pucci after 7 successful years at the design helm, the Florentine brand, which is controlled by the LVMH Group, announced the appointment of Massimo Giorgetti to the position of Creative Director effective April 2015. Hailed by the international press as one of Italy’s most talented young designers, Massimo Giorgetti emerged on the fashion scene with a maverick aesthetic that gravitates towards irreverent, joyful prints and bold colour.
Massimo Giorgetti embodies the entrepreneurial spirit and ingenuity of a new breed of designers. In 2009, backed by Paoloni Group, Giorgetti launched MSGM and in just a few short years brought the company to international success. He will continue to design for his own brand, MSGM, dividing his time between Pucci’s Renaissance-era Florentine headquarters and MSGM’s Milan offices.
Founded by Florentine aristocrat Emilio Pucci in 1947, the brand came to epitomize a lifestyle that expresses freedom, boldness, youth and a legacy of ready-to-wear, mixing luxury and sophistication with humor and innovation. It operates a global store network of approximately 50 boutiques across 4 continents. (If you are interested, I recommend a previous interview I did with Laudomia Pucci. To read it please click here.)
The first picture that popped up in all social media channels. A declaration of intention by Massimo Giorgetti: white T-shirt like a blank canvas – a new story to tell.
Photos: Courtesy of Emilio Pucci