It was an amazing trip to the 2014 edition of the Loro Piana Superyacht Regatta, as Sardinia’s Costa Smeralda served up with perfect conditions to experience days filled with sun, sports, fun and beautiful boats. First launched in 2008, this is the regatta that opens the Mediterranean superyacht calendar. Being on sea and watching the breathtaking fleet of sailing yachts crossing the emerald waters of Porto Cervo, I have immediately become a huge fan of this sport and the Loro Piana brand. Combining fashion, lifestyle and sailing, the core value they share is the search for technical perfection in harmony with nature.
Like every year, the race provides a great opportunity for Loro Piana to test the new line of clothing especially designed for this competitive sport. The Italian brand stands for uncompromised quality and is extremely strong with 6 generations of know-how in the high-end fabrics production, a field in which it continues to be market leader. With textures ranging from linens, cottons to cashmere, vicuña and wools, it offers everything for the distinguished costumer. In December 2013, the Loro Piana family sold a majority stake (80 percent) of their family business to the LVMH Group for over 2 billion euros.
My Song is Pier Luigi Loro Piana’s 25-metre yacht that also participated in the race and won on the final day. Below are some impressions of what I was able to watch and experience during the last days. I hope that I can transport you the beauty of this sport.
Saturday evening, the prize giving ceremony took place followed by a private dinner party hosted by Loro Piana. I ran into many friends from all over the world.
My friends from Zurich, Marco Vögele and Franziska Rickenbach (here with Pier Luigi Loro Piana in the middle), owners of the most flamboyant yacht that participated in the race, Inouï, also won a prize. I love the eye-catching green color of their sailing boat mixed with the pink cushions and the elegant interior design.
Thanks to Loro Piana, I have beome totally hooked to sailing and cannot wait to be back to experience another regatta.
Photos: Courtesy of Loro Piana and © Sandra Bauknecht