Have you always dreamed of having a fabulous Balmain piece in your closet but your budget has never allowed it? This wish might become soon reality. The French brand has announced the launch of a second line, Pierre Balmain, for S/S 2012 which will range around €120 for a tee, €250 for jeans and approximately €350 for a jacket.

Here are the first pics that honestly didn’t convince me so much. But with the economy not at its best, Decarnin gone, the customers that are willing to spend €10.000 on an embellished leather jacket might not be so easy to find.


The diffusion line will be produced with Italy’s Itierre SpA that also licenses Just Cavalli for example. Interesting to know is that instead of Balmain’s new main line designer Olivier Rousteing overseeing the collection, an completely independent creative team will be working on it. Honestly, I think the only thing those two lines might have in common, will be the name but I am sure that Pierre Balmain will sell like crazy.

LoL, Sandra

PierreBMenPhotos: Courtesy of Balmain