YSL Beauté inaugurates an ephemeral space in Zurich: the #YSLBEAUTYHOTEL where each room and suite are dedicated to the Parisian brand’s ‘beauty’ pleasures. You can visit this fun pop-up space at MANOR in Zurich until April 13, 2019.
So let me take you through the YSL BEAUTY HOTEL, a true temple for beauty addicts that I visited on Monday before the official launch.
First, guests register in the lobby and receive their key, which opens the door to the extraordinary experience downstairs in the department store. If you are lucky, you can open the vault with your key and win some amazing surprises.
Artistic, intimate and mysterious, at the Beauty Bar you can discover the novelties and the intoxicating Black Opium scent. In the bedroom, you will find the perfect look for your lips and you can engrave your lipstick or perfume bottle as I did. A graffiti artist decorates the YSL products and gift boxes with intrepid colors. A unique personalization service that makes every product or gift unique.
Great news is that you can attend a masterclass where the YSL Beauté make-up artists share their secrets. It is always fun to learn new techniques. I truly enjoyed mine with Jérémy Mahfoud. Alone or with friends, make an appointment today, by calling +41 78 655 27 86.
Last but not least, break your Instagram. Lights, camera, action! Special photo corners invite you to snap the perfect shot and to share them on your social media channels under #YSLBEAUTYHOTEL. The concept reminds me a lot of the Stylenanda Pink Hotel in Seoul, that I visited past October.
Enjoy your stay – Happy Beautolidays!
Photos: © David Biedert Photography