Viva Glam, MAC’s monumental campaign, was created in 1994 at the height of the HIV epidemic to make a meaningful difference in the lives of people living with and affected by HIV/AIDS and is having to date raised funds above $500 million. 28 outspoken celebrity talents, among them Elton John to Miley Cyrus and Rihanna starred in the campaign.
RuPaul in the original VIVA GLAM MAC campaign 1994
To mark the anniversary and celebrate the initiative’s legendary past, the make-up brand is paying homage to RuPaul’s original Viva Glam shoot from 1994 and the original red VIVA GLAM I Lipstick, an intense brownish blue-red, with model Winnie Harlow as ambassador recreating the famous look. A funny coincidence is that the famous model was born in 1994.
«If you know me you know make-up is a love of mine so I’m speechless!» Winnie Harlow wrote on Instagram, adding: «There is no make-up campaign more ICONIC than the @MACcosmetics#VIVAGLAM campaign and I’m honoured to work with them as they celebrate their 25th anniversary of Viva Glam.»
The campaign is fully charitable. Every cent of the selling price of VIVA GLAM Lipstick is donated to support health and rights of people of all ages, all races and all genders. To give a visual example of what the sale of one CHF 28.00 lipstick might mean, it could buy 254 condoms to prevent the transmission of HIV; it may purchase a full day of meals for two homeless LGBTQ+ youth; or test 14 pregnant mothers for HIV to support the health of women.
You can shop the special-edition 25th-anniversary VIVA GLAM Lipstick this month at all MAC counters and stores and online.
Photos: © Sandra Bauknecht, © MAC Cosmetics