Hermès launches the new fourth frangrance from the collection of garden-inspired fragrances, named Un Jardin Sur Le Toit, meaning a garden on the roof.
Let me tell you the story behind it that reads like a fashion fairy tale.
In 2003, the Year of the Mediterranean inspired by Jean-Claude Ellena to create the first Garden-Perfume, Un Jardin en Méditerranée, an homage to the secret garden of Leila Menchari, director of decoration at Hermès, on the Tunisian shoreline.
Two years later, 2005, in the Year of the River, he set off to the island gardens in the delta of the king of rivers to invent Un Jardin sur le Nil.
In 2008, the Year of Indian fantasies invited him to glorify India’s rebirth after the life-giving monsoon rains, with Un Jardin après la Mousson.
In 2011, the chosen theme, “Contemporary Artisan”, is an opportunity to celebrate craftmanship, of every kind, throughout history to the present day. Un Jardin sur le Toit.
What unexpected fragrances could be shared? What unique story could be told? Which new water could be bathed in? After rainwater, river water, sea water… going back to the source, like going back through time. Happy as Ulysses to be coming home. What better pause in series of pilgrimages than a return to the native land?
To the luxurious Hermès roof garden at 24, Faubourg Saint-Honoré, the French house’s headquarter.
This is such a beautiful story. The garden is high up, hanging like its mythical ancestors, over in Babylon. From its lawn and between its branches all of Paris is on view.
The green fingers of an Hermès craftswoman, Yasmina, the gardener, create this paradise. She cares for it every day, planting, pruning, watering and perfecting. This roof garden is very familiar to since 2004 in-house perfumer Jean-Claude Ellena. It is where he went for his first meeting with Hermès and each visit, even that he knows it by heart, he discovers it all over again.
„A perfumer’s place is everywhere and nowhere“ admits Jean-Claude Ellena. „That’s how, one day, I found something I thought was a long way right under my nose. I had been there several times. My footsteps had produces a burst of aromas, lush grass, damp soil, and I loved letting them work their way inside me. And in order to make it really Parisian, I sprinkled it with light…“.
The new Hermès composition includes fragrant notes of apple and pear, alongside tea rose and belongs to the olfactory family of Greens. It captures the atmosphere of a fresh and sweet-smelling garden by magnolia, basil and compost notes. Available Mid April.
Photos: © Hermès
Eau de toilette: Natural spray 100ml (3.3 fl oz), Natural spray 50ml (1.65 fl oz)
Perfumed body milk 200ml (6.6 fl oz)