The Florentine fashion house reveals a new publication «Unexpected Pucci», edited by Laudomia Pucci and published by Rizzoli New York. A book narrating the world of Emilio Pucci beyond fashion by presenting key projects explored in the field of interior design and art from the 1960s to present.
The introduction is signed by Suzy Menkes, editor of Vogue International, followed by the valuable contributions of independent journalist Angelo Flaccavento, architect and designer Piero Lissoni and artists Francesco Vezzoli and Joana Vasconcelos.
«Unexpected Pucci defines the designer’s wider world, encompassing colorful rugs, modernist porcelain, furniture and interior design – all in the spirit of the early years of Milan’s Salone del Mobile. Perhaps the easiest artistic flow was in the rugs, where blocks, swirls and linear shapes were contained inside a geometric square – just like in the famous “Emilio” head scarves, as worn by Jacqueline Kennedy Onassis and the Capri set. Bringing things together—history and modernity, linear and rounded, pattern and plain – were all part of the artistry of Emilio Pucci. His prints stamped their place on the body or in the home». – Suzy Menkes
The brand’s artistic journey – from Mediterranean colours and silk scarves to ground-breaking
partnerships with international leaders of art and design – is told through chapters covering rugs,
porcelains, art and collaborations.
An archive treasure rediscovered. The Pucci rugs, first launched at the Museum of Decorative Arts,
Buenos Aires in 1970 have been reissued in the brand’s historic prints (Ovali, Occhi, Giardino,
Lamborghini, Menelik and Hawaii) available through a bespoke service at the Emilio Pucci Heritage Hub.
A dedicated chapter to chinaware, includes masterpieces made in collaboration with Rosenthal, where iconic prints (including the «unexpected» Pebble motif) adorn coffee and tea sets, vases and plates.
The final chapter of the book chronicles the brand’s collaborations and partnerships with leading brands of homeware and interior design. With Bisazza, Emilio Pucci turned prints into handmade decorative panels for interiors and swimming pools. Whereas unique seating solutions have been produced with Cappellini, including the Rive Droite armchair designed by Patrick Norguet, and the poolside collection by Piero Lissoni. With Kartell, the Florentine brand in 2014 launched the iconic Madame chair, designed by Philippe Starck. In 2016, the patterns from the Pucci’s project «Cities of The World» embellished the cups designed by Matteo Thun in 1991 for Illy.
To celebrate the launch of the book, an installation will be set up in Palazzo Pucci – also known as the Emilio Pucci Heritage Hub (via de’ Pucci 6, Florence), – where key elements from the book will be exhibited in a labyrinth inspired by the graphic and unexpected Torre print. Key highlights will include, chinaware, rugs and never-before exhibited artworks inspired by the founder Emilio Pucci.
«With this book, we want to narrate the versatility and the universe of our brand. These objects have overtime embellished key moments of our fashion house and I’m excited to share the creative richness of these deluxe collaborations, especially with the younger generation. » – Laudomia Pucci
Unexpected Pucci will be available September 2019 in all Emilio Pucci boutiques and online store as well as in the Rizzoli networks. Price 90 $| 90$ Euro.
I will be soon in Florence and cannot wait to discover this beautiful universe of one of my favorite brands. To read an interview that I did with Laudomia Pucci many years ago, click here please.
Photos: Courtesy of Emilio Pucci