«The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.» – Laurie Pressman, Vice President of the Pantone Color Institute.
Each year PANTONE, the global color authority, chooses one Color of the Year, like a snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude. For 2018, it is a dramatically provocative and thoughtful purple shade: PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Purple Rain: Prince performing in 1985
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Ultra violet on the S/S 2018 runways: Gucci – Balenciaga – Moschino
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
To shop ULTRA VIOLET, have a look at those fantastic pieces and get ahead of the fashion trend:
Belted asymmetric silk-mousseline blouse by Balenciaga
Spandex pumps by Balenciaga
Nail Polish in Ultra Violet (Pantone Collection) by Butter London
Embellished-leaf satin pouch by Attico
Photos: Courtesy of the Brands, via Pantone