Fashion foodies gather, Vetements is launching the first ever «Vetements Burger». Crafted by trained artisans with the highest quality ingredients, the vegetarian burger comes in a combo meal, which features sustainable iconic monogram packaging. I don’t know about you, but eating junk food with this sleek packaging just doesn’t seem as bad for you. However, I am in detox and also not in Russia, so I’ll skip this meal. The burger is at the moment only available exclusively at KM20 restaurant in Moscow, as it is created in partnership with concept store KM20.
Vetements loves to transform the absolutely mundane into branded, expensive collectors items, but let’s see if this burger signifies a change in gastronomy or whether this is just another one-off product to get us talking. For fashionistas it will definitely be a happy meal.
Photos: @vetements_official, @km20conceptstore