Founded in the city of Reggio Emilia in 1951, Max Mara represents the «epitome of Italian quality and craftsmanship.» The brand is adored for its coats and modern, sophisticated approach to wardrobe classics that transcend seasons and trends. Beautiful fabrics define each collection.
My personal hero piece: Teddy Bear Icon camel hair and silk-blend coat by Max Mara
An ode to extravagance in both form and fabric, the Teddy Bear coat shot to icon status on its debut in 2013. An «It Coat» from conception, the cocoon-like oversized cut and plush faux fur of camel hair on silk make it a must-have for women worldwide; Heidi Klum, Karlie Kloss and Rosie Huntington-Whiteley a among them.
Julia Roberts’ favorite: Teddy Bear Icon Short alpaca, wool and silk-blend coat by Max Mara
Teddy Bear Icon wool, alpaca and silk-blend coat by Max Mara
Teddy coats can be seen everywhere, but I do love an original. The Max Mara teddy coat is a true classic, an iconic investment piece. Try it on and you will be instantly transported back to your bed. They are the coolest, coziest and warmest outerwear you can dream of. You won’t want to take them off and let’s face it, they look so damn good you don’t even need to worry about what’s underneath them.
On the F/W 2020 runway: Teddy Bear Icon hooded alpaca and wool-blend coat by Max Mara
Photos: Courtesy of Max Mara
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