It is a HACK! The Hacker Project, first presented within Gucci Aria in April 2021, merges the iconic silhouettes and codes of Balenciaga and Gucci in unique creations as an exploration on ideas of authenticity and appropriation within the fashion industry. Among the hybrid universe of ready-to-wear and accessories, combining the aesthetics of Creative Directors Alessandro Michele and Demna Gvasalia, emblematic styles come together to create something new — from the Jackie 1961 enriched with a diagonal Balenciaga print to the City bag in GG canvas and the Triple S sneaker reimagined with Gucci’s Flora print.
The range includes styles featuring the new jumbo GG motif, a maximalist version of the historic monogram.
The non-collaboration even includes a co-branded Triple S.
Available for two weeks only, the Balenciaga and Gucci’s Hacker Project will drop worldwide on November 15.
Creative Director: Alessandro Michele – Art Director: Christopher Simmonds – Photographer and Director: Harley Weir – Make up: Thomas De Kluyver – Hair: Paul Hanlon