«I decided who I wanted to be, and that is who I am.» Gabrielle Chanel
The bold, independent character of Gabrielle Chanel would determine her fate and change the course of history. In 2017, CHANEL created a fragrance in her honor, a reflection of her extraordinary, determined and passionate spirit: GABRIELLE CHANEL. From the scent to the bottle—both firsts in the history of CHANEL—and the choice of name, it pays tribute to the woman she was before Coco Chanel.
This creation is an expression of Gabrielle in the radiant light of her personality laid bare. It illustrates the liberated woman who revolutionized an era with her visionary take on the world, fashion and beauty. Driven by an inner strength, she was an avant-garde inventor who changed the rules, broke with convention, and made her voice heard. This namesake fragrance is her aura. It personifies the freedom to be unique, to truly be one’s self.
In 2019, GABRIELLE CHANEL Eau de Parfum is reinvented with GABRIELLE CHANEL ESSENCE. Familiar but unlike no other, this new olfactory variation shows a more vibrant and opulent side. Inspired by the very essence of Gabrielle’s radiance, the fragrance shines with intensity, inviting all women reveal their true selves, to follow their instincts by expressing their freedom and speaking their mind. The voluptuous scent works its magic to reveal each individual identity. Solar, it heightens the dazzling charisma of the woman who wears it with warmth and luminosity.
Margot Robbie is the face of the campaign, for the previous post click HERE please.
«With GABRIELLE CHANEL ESSENCE, I wanted to cut to the essentials, to the heart of the fragrance, and reaffirm it with a more voluptuous trail.»
– Olivier Polge, House of CHANEL Perfumer-Creator
This grand floral immediately produces a solar vibration on the skin and makes the woman who wears it shine. Its vibrant heart, stirred by the four white flowers revered by the House, «like a chorus in CHANEL fragrances», radiates throughout the composition. The essence of creaminess, Grasse tuberose plays a majestic role. Elegant and slender, opalescent white, the delicate star-shaped flower prevails as the most fragrant of the plant kingdom. Grown in Grasse exclusively for CHANEL and extracted using a process specific to the House, it is divested of its usual leather, waxy, green and animal facets.
Softened in such a way, it reveals a modern quality, as if smelled in the open field. The enigmatic scent, warm and opulent, is a natural expression of its petals’ velvety texture. The other flowers serve to transcend it: jasmine, the essence of intensity; ylang-ylang from the Comoros, the essence of radiance; and Tunisian orange blossom, the essence of freshness.
A fragrance is like a musical composition…
A matter of balance, the art of creation… To highlight this floral nectar, Olivier Polge, in cooperation with the CHANEL Laboratory of Fragrance Creation and Development, revisited the entire composition. The luminous and airy GABRIELLE CHANEL becomes solar and enveloping with the ESSENCE. He gave the top notes a softer whisper of citrus and added a tangy dash of red berries, and heightened the sensual, voluptuous trail with base notes of sandalwood, vanilla and white musk.
Available from August 31, 2019.
GABRIELLE CHANEL ESSENCE Vaporisateur 50 ml CHF 127.-
GABRIELLE CHANEL ESSENCE Vaporisateur 100 ml CHF 183.-
Furthermore, there will be two amazing additions to the original fragrance GABRIELLE CHANEL offering two new ways of perfuming: a Twist and Spray and a Hair Mist. Two new products to enrich a line that already features a Foaming Shower Gel, a Moisturizing Body Lotion and a Deodorant Spray. A fragrance ritual that prolongs the floral, luminous and solar trail of GABRIELLE CHANEL.
With its new travel-friendly design, GABRIELLE CHANEL Eau de Parfum is easy to slip into your purse and take with you wherever you go. Simple and intuitive to use, GABRIELLE CHANEL Twist and Spray gives you the freedom to wear fragrance at any time of day.
In a travel-friendly format you can slip into your purse, GABRIELLE CHANEL Hair Mist offers a new approach to perfuming. Spray directly on your hair or brush to scent your locks with the sunny, floral notes of the fragrance. Its new formula makes hair look smoother, softer and shinier, while intensifying the trail of GABRIELLE CHANEL.
Both also available from August 31, 2019.
GABRIELLE CHANEL Eau de Parfum Twist & Spray 3×20 ml CHF 151.-
GABRIELLE CHANEL Parfum Cheveux 40 ml CHF 70.-
Photos: © CHANEL, #GABRIELLECHANEL #CHANELFRAGRANCE