For Tara Ghazanfar dreams of quitting her day job became a reality in 2016 when the London-based, US-born designer launched her handbag line, Tara Zadeh – named, in part, for her mother’s maiden name. ‘Zadeh’ is a Persian suffix meaning ‘born of’ – a fitting label for the realisation of Tara’s long-imagined dream.
Her bags reflect her Iranian heritage – the geometric shapes and vibrant mosaics in the palaces and mosques of Tehran and Shiraz influence each collection. After her first designs were loved by friends and family, Ghazanfar began bringing her creations to life, using a factory in the small town of Ubrique, Spain to produce the handmade leather and brass accessories.
Before launching her brand, she graduated from Parsons the New School with a degree in graphic design, and worked as Art Director of The Gentleman’s Journal, a London based luxury magazine for men. She spent years sketching designs based on pieces gathered from souks and markets around the world.
Her signature piece, the Azar clutch, is easily recognisable thanks to its round silhouette and geometric brass fixtures and has certainly awakened our desire being featured all over Instagram.
Photos: Via Net-à-Porter, Browns, Tara Zadeh