Tuesday night, I attended a very unusual evening in Zurich, so-called SECRET BOUDOIR at Park Hyatt. Along with over 150 influential women, I was invited to indulge in a luxurious ladies only event with top brands like Dior, Acqua di Parma and Valisère.
Dressed in the renowned lingerie label, surrounded by flower creations by Susanne Wismer Blumen, the products were presented in different installations with live models. While enjoying the event, we could indulge in gourmet chocolate from the oldest brand in Geneva, Chocolatier du Rhône. The only thing missing was definitely champagne as most of us were not up for the strong cocktails made with either Tanqueray 10 Gin or the luxurious Vodka, Cîroc.
Copenhagen-based Tine Arentsen Willumsen, from Above & Beyond, who owns the concept Secret Boudoir and is the business woman behind this experiential marketing strategy says: “Luxury has to be lived and felt! – Secret Boudoir is like walking into Vogue…actually participating and feeling the magic as a consumer!”
Park Hyatt Zurich added to the fun by presenting “Sweet Temptations”, delicious “take away” cakes created in the design of handbags and colorful cupcakes.
A fun new concept that ended in an extremely entertaining girl’s night out around the corner…
Photos: Courtesy of Secret Boudoir and © Sandra Bauknecht