«Ultra Rouge adds new magic both to the experience of lipstick and the expression of red. Because the formula acts as an overprint, like an ink tattooing the lips and like an extremely weightless coloured film, it enabled me to develop new, highly saturated and luminous shades. Like a painter with a new colour palette.» – Peter Philips
Meet DIOR‘s first weightless, ultra-pigmented long-wearing hydrating lipstick with the comfort of a lip ink: Rouge Dior Ultra Rouge. A true revolution in the history of lipstick, it delivers high colour impact and wear for up to 12 hours. The colours seem more saturated with a luminous, semi-matte finish for incredible sensoriality and hydration.
Always at the cutting edge, DIOR challenged its research department to combine the desire for dazzling colour with the need for long-lasting comfort. The fruit of in-depth scientific studies, Rouge Dior Ultra Rouge is the first lipstick composed of a polymer combined with a plant-based oil.
1. Start by lining the lips with Dior Rouge Ink Lip Liner.
2. For perfectly even results, then apply Rouge Dior Ultra Rouge with the Backstage Lip Brush working from the center of the lips outwards.
3. For a bolder colour finish, apply the lipstick directly on the lips. For optimal application, extend the tip of the stick by 2 mm.
Available in 26 ultra-saturated couture shades of which DIOR named four it-shades that make strong statements:
999 Ultra Dior – «You can never be too much of a woman, so enjoy it.» Red par excellence, iconic yet different.
770 Ultra Love – «Believe in yourself, if you don’t, who will?» This loved-up raspberry is easy to wear yet has a strong temperament, setting the tone for rosewoods and beiges that border on coral.
851 Ultra Shock – «It’s better to be shocking than boring.» A high-impact heady burgundy carries intense shades in its wake, from wines and deep browns to greyish taupes and deep purples.
777 Ultra Star – «All of us are stars, aren’t we?» Poppy stars in a palette of bright hues fed on pop culture.
Two cursors of intensity:
Alongside these honorable reds, two collectible shades stand out. These two extreme shades can either be worn alone, making a powerful statement, or as a base or finishing touch to modify another shade:
111 Ultra Night 47, a black that enables you to intensify each shade or practice your lip artistry.
000 Ultra Light 47, a pure white to neutralize your natural lip colour or soften another shade.
To play with colours and intensities, use the white and black shades.
I brought my new lip combo to my trip to Korea but it took me a while to get used to the application of the lip liner as it would not work so well on my upper lip. Why? I didn’t get enough colour. You have to be careful of the angle you hold the pen. Once you have got it, it is amazing. In combination with the lipstick, it holds extremely long while hydrating your lips at the same time.
ROUGE DIOR ULTRA ROUGE: CHF 51.50
DIOR ROUGE INK LIP LINER: CHF 39.00
Photos: Courtesy of Dior and © Sandra Bauknecht