If you know me, you know there is exactly one luggage brand I travel with. Full stop. So when Rimowa unveiled its latest seasonal colours, I was immediately sold.
The Cologne-based house has introduced two new shades, Orange and Magenta, across its Essential and Groove lines, both drawing on the optimistic energy of Pop design. Orange is bright and unabashedly bold; Magenta is deeper, almost fuchsia, with a quietly sophisticated edge. Individually each is a statement, but it’s the combination of the two that truly gets me. There is something so joyful and unapologetically chic about wearing them together.
The campaign stars Rossy de Palma, Almodóvar muse and Gaultier icon, moving through a vividly decorated interior where the cases read less like luggage and more like art objects. Perfectly cast, perfectly composed.
The Orange extends beyond the suitcase into a Groove Cross-Body Bag in Italian calf leather, matching packing cubes and a toiletry pouch, creating a fully considered travel universe in one saturated hue. That kind of cohesion is exactly why I have never once considered travelling with anything else.
Obsessed? Always. This season more than ever.
LoL, Sandra
Photos: Courtesy of Rimowa
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