Loro Piana just answered a grey sky in the only way it knows how: with cashmere. The house has released an umbrella made entirely from 100% cashmere, water sealed with its signature Storm System® membrane so the fabric stays soft to the eye while doing serious work against the rain.
The details read like everything else Loro Piana touches. A smooth maple wood handle. A generous 65 cm radius, wide enough to actually shelter a coat worth protecting. Manual opening, no branding shouting for attention, and a matching pouch it folds neatly into once the clouds pass. Made in Italy, available in two colorways Navy Blue/Kummel or Chestnut/Kummel, priced at CHF 1420 / $1,750, and worth every cent for what it represents rather than what it says.
Because that is the point. Nobody needs a cashmere umbrella. That is exactly why it exists. No logo, no fuss, no attempt to convince anyone of anything. Just the quiet certainty that the person holding it knows precisely what they are holding.
This is quiet luxury at its best. Not a trend, not a marketing line, just a very good umbrella that happens to be made of cashmere.
LoL, Sandra
Photos: © Sandra Bauknecht / Loro Piana
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