My mum has always told me about the importance of skin cleansing. She has taught me never to leave my makeup on during night and to take time for my cleansing routine. So I made it my daily beauty ritual that I am looking forward to, those few minutes of pampering that only belong to me. And about the effects, she has been absolutely right.
When bare and perfectly purified, the skin is better able to regenerate itself. This type of ‘breathing’ – a routine prelude to the application of skin care products – is essential to facial youth and beauty. However, whether internal or external, several residues dull the skin’s purity on a daily basis, accentuating the marks of time.
Helena Rubinstein has invented PURE RITUAL, a new range of skin cleansing products, that uses a dual technology to rid skin of the accumulation of external and internal impurities on the outside and strengthen your own skin-cleansing systems from the inside. The powdery scent of white flowers makes the application a true pleasure.
PURE RITUAL CARE-IN-FOAM
DEEP-CLEANSING FOAMING CREAM – SMOOTH & RADIANT SKIN
The softness of a cream combined with the intense effectiveness of a dense and delicate mousse.
CHF 78.00 (125ml)
PURE RITUAL CARE-IN-MILK
INTENSE COMFORT MAKE-UP REMOVER MILK
Pamper your skin with the caress of a milk-based treatment.
CHF 78.00 (200ml)
PURE RITUAL CARE-IN-LOTION
SKIN-PERFECTING LOTION – REFINED PORES & SKIN TEXTURE – RADIANT COMPLEXION
When the purity of water is combined with the effectiveness of a cream, the lotion works wonders by revealing perfect skin.
CHF 74.00 (200ml)
PURE RITUAL CARE-IN-PEEL
BLACK RADIANCE-RESTORING DOUBLE PEEL – RESURFACED & MOISTURISED SKIN
Black rice, skin clarity enhancer. A must-have for beautiful skin.
CHF 74.00 (100ml)
Available from April 2014.
Photos: Courtesy of Helena Rubinstein