Prada Parallel Universes started out of the drive to experiment with, and to match, new communications media and Prada’s semiotics. To explore new ways for their social media strategy, the Italian fashion house worked together with Armenian-born illustrator Vahram Muratyan to create some mesmerizing gifs. A tiny car racing along a pair of Dixie sunglasses, a man teeing off on the bridge of a pair of Teddy sunnies, studded Rocket shoes becoming the roofs of twinkling skyscrapers.
According to Prada’s microsite, Muratyan’s images create “a virtual road paved with Prada S/S 2012 men’s and women’s accessories, which highlights through rapid and intuitive movements two parallel universes that meet under the auspices of Prada style.”
Now those creations will be immortalized with a T-shirt capsule collection that will hit Prada stores worldwide Mid July. I like and you?
Photos: Courtesy of Prada