Prada and UNESCO’s Intergovernmental Oceanographic Commission (IOC) present the last phase of the educational programme Sea Beyond, a tailor-made pilot conceived for secondary schools all around the world to raise awareness on ocean preservation and sustainability.
Sea Beyond sought to educate the new generations about adopting more responsible and mindful
behaviors towards the ocean and its resources, promoting sustainable consumption in line with the
United Nations 2030 Agenda and its 17 Sustainable Development Goals (SDGs).
During the first phase of the project (October 2020 – January 2021), high school teachers in ten cities around the world (Berlin, Cape Town, Lisbon, London, Mexico City, Milan, New York, Paris, Shanghai, Venice) took part in webinars conducted by UNESCO-IOC experts, in which they received training on how to develop an educational module dedicated to the theme of ocean sustainability. Every school received a «Sea Beyond» toolkit made of recycled cardboard, containing educational as well as creative materials to enable students to play an active role in a global ocean sustainability movement.
During the project’s second phase, starting on the 25th January 2021, students, as true «sea ambassadors», have been tasked with developing awareness campaigns focused on ocean preservation as part of an international competition.
At a virtual event on the 26th March 2021, an international jury will announce the winning campaign. Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility and Vladimir Ryabinin, Executive Secretary of the Intergovernmental Oceanographic Commission and Assistant Director General of UNESCO, will be joined by international personalities who have dedicated their talent and careers to saving our ocean.
Jury members include (from top left to bottom right): Italian writer Alessandro Baricco; aquanaut, oceanographic explorer and environmental advocate Fabien Cousteau; environmental artist Anne de Carbuccia; marine scientist and social entrepreneur Kerstin Forsberg; and Italian gold-medalist free diver Alessia Zecchini. The jury will help Prada and UNESCO selecting the most creative project. The event will be moderated by Brazilian marine activist and artist Patricia Furtado de Mendonça.
The winning campaign will be disseminated on Prada and UNESCO social channels as well as on
www.pradagroup.com and www.ioc.unesco.org, while the school of the selected project will be
honored with an award of € 5,000 to be invested in educational materials.
The whole event will be live-streamed on www.pradagroup.com, starting from 2.00 pm CET
on March 26th, 2021.
Photos: © Prada