As promised less than two weeks ago, here is the new fragrance, that I was telling you about: Pleats Please by Issey Miyake – the perfume that moves you.
The launch event took place at the Louvre in Paris with a very different und beautiful presentation. Dressed in pleats of every colour, models leaped and danced, twirled and spinned, motivating the audience to join in the fun.
The designer Issey Miyake is known known globally for his signature pleats – a look that went around the world in more than 80 colours; it is contemporary yet timeless. Today, the iconic line Pleats Please Issey Miyake has its own fragrance. It is a scent that pays homage to a seminal fashion creation: an infusion of emotion and olfactory ode to joy.
The iconic L’Eau d’Issey and L’Eau d’Issey Pour l’Homme burst forth from the fountain of Issey Miyake fragrances; clear and shimmering, the waters heralded Issey Miyake’s first foray into perfumery.
Pleats Please is completely different, a joyous, light-hearted scent with meticulously sculpted facets created by perfumer Aurélien Guichard. For this new fragrance, the exuberance and heartiness of a floral bouquet was a must – flowers to define the femininity of a subtle delicate composition.
Perfumer Aurélien Guichard
Top Note: Nashi (a hybrid fruit that oscillates between pear and apple, with the pear note predominating).
Middle Notes: Peony and sweet pea. Indole adds a fleshly, voluptous touch and „gives substance to the note“, the perfumer explains. The accord is warm and vibrant, like „an invitation to fluidity“. (Remember Roja Dove who explained me the sexual power of indole. Click here if you would like to know more.)
Base notes: Cedar, patchouli, vanilla and white musks.
Available from September 2012. The product range comprises a trio of eau de toilette in three formats: 30, 50 and 100 ml. The EdTs are supplemented by two derivatives infused with the notes of Pleats Please: a creamy, body lotion and a deodorant spray.
The bottle is very interesting. Its shape is reminiscent of a bag that is put down on the floor. The cap takes the form of a floral calyx, a finely pleated abstraction that symbolises both a white flower and the Pleats Please fabric.
In his quest for the timeless and functional in fashion, Issey Miyake found his answer in pleats. Fashion keeps moving, and so does fragrance!
It was such a beautiful presentation at the Louvre! For more details about my look, please click here for the previous post.
Photos: © Sandra Bauknecht