A year after the opening of Pasticceria Marchesi 1824 on Via Montenapoleone, the historical pastry shop controlled by the Prada Group opened the doors to its new stylish location in Milan’s Galleria Vittorio Emanuele II on Monday.
Housed in the same building as the Prada menswear store, the inauguration of another iconic Marchesi pastry shop is the second phase of a major project in which the prestigious Galleria location of the Prada Group will become a genuine hub of its many facets, where fashion, food, art and a wide range of cultural activities will harmoniously coexist.
Towards WWD, Stefano Cantino, Group Strategic Marketing Director, said that Prada, which became a majority shareholder with an 80 percent stake in March 2014, will expand Pasticceria Marchesi outside of Italy. “We’ve had requests from international malls, but we are defining the timing. In the medium-term, we will open in Shanghai and Dubai. We are not doing franchised banners and we want to guarantee high standards,” explained Cantino, adding that “maybe” some Prada stores could also house the pastry shop. Wouldn’t that be amazing?
I love the green interior design that is elegant and so reminiscent of the Prada stores around the world. Part of the space in the new store is used as an elegant tea room which serves a variety of dishes throughout the day: breakfast, lunch, tea, and an evening aperitif.
Open one in Zurich, please!
Photos: Courtesy of Prada