Last week, the Bucherer Flagship Store in Zurich opened its doors after an intense refurbishment in new splendor at Bahnhofstr. 50. Inside, five floors of around 800 square meters await you to explore the most beautiful jewelry pieces as well as creations from several renowned watch brands, among them Piaget, Chopard and Roger Dubuis just to name a few. On the ground floor, a unique Rolex boutique, welcomes customers at the entrance.
Modern architecture meets spectacular design. The facade shines in Cristallina
Marble, the only one mined in Switzerland, generating a fascinating effect depending on how the sunlight reflects on it.
The renovation is another milestone in the over 130-year history of Bucherer. What many do not know: Although the family business’ roots are in Lucerne, Bucherer has been represented at the Bahnhofstrasse since the early ’40s.
To celebrate the occasion, I was invited to explore the fascinating collections of Bucherer Fine Jewellery that you see me wearing in the pictures, all created with passion and expertise for high jewelry.
Speaking of passion: if you visit the store, have a look at the Romance Lounge, that invite customers to take their time to indulge in the beautiful pieces as if they were sitting in a café.
My personal favorites are the new limited edition Clover rings that have been launched as a highlight for the re-opening. Bucherer’s VIP customers were of course able to explore the models beforehand and reserve their must-have. 18 unique pieces, each of them exclusive, valuable and rare – the number an homage to the founding year of Bucherer 1888. Prices range depending on the precious stones from CHF 22,000 to CHF 420,000.
To surprise their distinguished clientele in different ways, Bucherer plans to host exclusive events throughout the year on their event floor with roof terrace, that offers breathtaking views over the city. Outstanding service and strong customer relation – two main values the family business has been standing for since 1888.
Stay tuned for my next post from the opening party last Tuesday coming up soon…