In celebration of its 40th anniversary, OPI returns to its birthplace with the Hollywood Collection! Featuring 12 red carpet-ready colors in four different formulas, the Hollywood Collection celebrates «then» with a nod to vintage Hollywood glamour and «now» with the season’s most trendsetting colors. High-intensity, deeply saturated reds and pinks evoke classic Hollywood style, while sporty blues offer a trendforward palette. Refreshing, subdued hues of pale lemon, slate blue, bubblegum pink, and kelly green radiate positive energy. Warm neutrals in cream, terracotta, and mauve shades provide natural elegance.
OPI first made its big screen debut in 2001 with product placement in the iconic movie, Legally Blonde. From here, OPI became the first nail care brand to collaborate with films, going on to work with productions ranging from Alice in Wonderland to Fifty Shades of Grey. Working with movie studios provided a natural segue into working with celebrity brand ambassadors, a trend OPI pioneered. Having collaborated with actors, musicians, and athletes including Katy Perry, Kerry Washington, Serena Williams, and so many more, OPI’s out-of-the-box partnerships cemented the brand’s position in pop culture.
«Over the past 40 years, we’ve taken women on a wonderful tour around the world with our destination collections. Now, to mark our anniversary, we’re headed home to the homestate of OPI, with the first stop being Hollywood,» remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann.
«We’re introducing a beautiful mix of neutrals paired with pops of color,» adds OPI Global Director of Color Collections Jill Bartoshevich. “This collection really brings together diva extravagance and old school glamour. We’ve reinterpreted classic styles and given them a new twist, which is epitomized with the launch of I’m Really an Actress, an updated version of the iconic bestseller I’m Not Really a Waitress.”
«In Los Angeles, ‘I’m not really a waitress – I’m an actress (or singer/model/artist)!’ is a well-known mantra,» remarks Weiss-Fischmann. «The name exemplifies that we’re more than just our job. It speaks to anyone laboring for a dream, offering a reminder that our goals are worth pursuing. With the shimmery red ‘I’m Really an Actress’, we’re giving a nod to today’s self-empowered woman who is not just working for her dream, but living it.»
All 12 of the Hollywood Collection shades will be available in GelColor, Infinite Shine, Nail Lacquer and Powder Perfection* (select shades) formulas, including:
Suzi Calls the Paparazzi*
A pop of pretty persimmon pink to hit the tabloids and create nail fashion frenzy.
I’m an Extra
Extra special that is! OPI brings us extra-ordinary passionate pink to please any nail palette.
OPI is on the big screen! Featuring a provocative kiss of color that will make nails blush.
Hollywood & Vibe
Your nails will stop traffic. A vibe-rant combo of ravishing pink roses and lilacs.
Bee-hind the Scenes
Special props to a sunshine yellow sure to brighten any movie or manicure set.
Destined to be a Legend*
Ready for your close-up? This brilliant blue makes your nails the stars that legends are made of.
Approved by all audiences, OPI premieres a glamorous green gleam of color. Get in line!
Oh You Sing, Dance, Act and Produce?*
OPI fans want it all! Enjoy a blockbuster blue that never skips a beat.
Award for Best Nails goes to…*
Nails sparkle with winning color to capture the essence of legendary Hollywood.
I’m Really an Actress*
Got a plum part! My nails will star in OPI’s newest, hottest Hollywood Collection. My role? I’m Not
Really a Waitress.
15 Minutes of Flame
A lush and luminous fuschia that makes nails famous forever, not minutes!
Emmy, have you seen Oscar?
The hunt for the perfect red ends as OPI rolls out the red carpet.
GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a highshine finish and traditional lacquer application. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking.
Launch in Switzerland: February 15th, 2021.
Photos: © OPI #OPIHollywood