Luxury online retailer MYTHERESA and 2013 launched fashion brand Off-White collaborated on a special capsule collection which will be sold worldwide exclusively from today. The collection, that consists of 8 pieces, picks up on Off-White’s high-minded take on street wear that embodies multiple juxtapositions, featuring lose shapes and street style in combination with very feminine details such as soft pastels and tight corsages.
An exciting look behind-the-scenes was given to both of the brands followers on social media through the videos “CUT HERE” (to watch part2 and part3 of the video trilogy, click on the highlighted text please), showing the making of the exclusive capsule collection. For the hero piece of the line, the khaki coloured Mackintosh, followers on social media were furthermore invited to be part of the creative process by deciding on the length of the coat.
“The concept for the capsule collection was to embrace the internet’s relation with fashion, to empower the public and broaden while gaining additional fashion critics. The idea is that the garment is labeled with a series of marks. People can chime in with their opinion on where the garment should be cut. I take in the suggestions, but ultimately will make the final decision.” Virgil Abloh, Creative Director Off-White.
The Off-White c/o mytheresa.com exclusive capsule collection will be presented within a dedicated editorial story, featuring behind-the-scenes footage and the possibility to shop the looks directly.
Photos: Courtesy of Mytheresa, Off-White