Since my teenage years, I had been dreaming about receiving a LOVE bracelet by CARTIER one day. Of course, I could have bought it myself but to be gifted with one and its love message behind is so much more meaningful. Now, I was blessed twice and got a rose gold one with diamonds from my love and a small white gold one from my girlfriends for my birthday.
What makes CARTIER bracelets so special? As some of the most recognizable luxury jewelry items, often stacked up the wrists and sparkling on our favorite celebrities, this is what has made it a luxury staple over the past few years. The LOVE bracelet for example has been apart of the Cartier DNA as one of the brand’s heritage designs for around four decades.
LOVE BRACELET in rose gold with four diamonds
Created in 1969 by Italian jewelry designer Aldo Cipullo in the New York workshops of the French luxury jewelry house, the iconic jewelry piece was modeled after medieval chastity belts, so-to-say «locked into love» and can only be opened or closed with a screwdriver that comes with the bracelet. For the first time, a fine jewelry piece was meant to be worn day and night. At the time of the original release, CARTIER started a kind of influencer marketing and gifted bracelets to a curated list of some of the defining It-couples of the century to publicize the romantic symbolism. Among them were for example Elizabeth Taylor and Richard Burton, and Ali McGraw and Steve McQueen. Only in 2017, CARTIER launched the smaller sizes so that it has become easier for the wearer to create the stacked look everybody wants today.
LOVE BRACELET SM in white gold
Aldo Cipullo wearing his iconic creations, the LOVE and JUSTE UN CLOU bracelets.
While the LOVE bracelet was Cipullo’s first design, he went on to design another equally popularized design – JUSTE UN CLOU (just a nail) – only three years later in 1971. Encircling the wrist in a thick nailhead, this creation is actually my favorite, not only because it is easier to remove. By the way, the diamond encrusted versions of the LOVE bracelets come with a clip closure and don’t need to be closed with a screwdriver. Can you imagine that today, most hospital emergency rooms are equipped with the latter to be able to remove the jewelry piece in case of any medical crisis…
CARTIER flagship store at Fifth Avenue in NYC
JUSTE UN CLOU bracelet in rose gold with diamond pavé
In 2012, to commemorate CARTIER’s 165th anniversary, the brand opened an exhibit at the CARTIER Maison on Fifth Avenue to celebrate Cipullo’s work in the 1970s and released an entire collection of earrings, necklaces, rings based on the JUSTE UN CLOU bracelet.
CLASH DE CARTIER SM bracelet in rose gold
Last year, a completely new collection was launched with the name CLASH DE CARTIER, that’s all about duality, and contradictions, celebrating the modern woman. For the previous post, click here please. I feel blessed to wear all three lines at my wrist that make me happy every day…
Photos: © Cartier and © Sandra Bauknecht; Courtesy of Toteone