Gucci opened the doors to its fully renovated store in Zürich, Switzerland this month at a new location. The boutique spans over 746 square meters across two floors and a terrace and showcases a full array of Gucci’s products including men’s and women’s ready-to-wear, handbags, luggage, small leather goods, shoes, jewelry and watches, silks, eyewear as well as Décor and Lifestyle collections.
With a look that invites customers to feel welcome and relaxed, the interior design is discreet. It is a new concept, first presented in Zurich. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial, and romantic. This reflects in the refined marble staircase contoured by Bronzed aged brass railing and Salvia Green satin panels.
On the terrace of the new Gucci store in Zurich, dressed head to toe in the Italian brand.
The terrace on the first floor pays tribute to the original architectural features of the store. The existing historical window frames are complemented by dark green metal aviaries, inviting customers to take a seat and enjoy the outdoors, surrounded by the greenery. The concept effortlessly complements the product-offer from the House.
The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Juxtaposition of this sort, where opposites forge a new connection, is repeated ubiquitously: technical, mechanical display contrast with the softness of the rich fabrics that adorn the rooms; round tables offset rectangular ones; Salvia Green and ivory satin panelling elegantly complement the optical marble flooring. Throughout the store, one finds sumptuous chairs and sofas while vintage oriental rugs are layered over each other for a textured effect. The result is a space that entices, surprises and feels personal to Gucci.
Location: Bahnhofstrasse 39, 8001, Zurich, Switzerland
Opening Hours: Monday – Friday, 10:00 – 19:00, Saturday, 10:00 – 18:00
Mark your calendar! The Gucci Cruise 2023 show will take place on May 16, 2022 at 8.00 pm CEST at Castel del Monte in Puglia, Italy. You can watch it live here. It will be full moon and the invitation revealed a cosmological theme, so stay tuned for #GucciCosmogonie. On behalf of each guest, the House has adopted a star and registered it under their name. How cool is this?
Photos: © Gucci
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