Last Wednesday, Mulberry hosted together with American Express Centurion an intimate event at the store in Zurich. Listening to the sounds of a harp player, guests were invited to observe the exquisite detail and craftsmanship that goes into creating an iconic ALEXA bag.
On display was the British brand’s newest family member that is part of the F/W 2013 collection: the PRIMROSE, a new take on heritage Mulberry detailing.
Inspired by a vintage bag shape, this softly-rounded satchel is a contrast to the other satchels in the Mulberry collection, yet still loaded with the house’s DNA. It has a structured top handle, cross-body strap and postman’s lock closure – updated exclusively for the Primrose. As opposed to the classic postman’s lock, this one has a side-opening hinge, adding a touch of newness to an iconic piece of Mulberry hardware.