For MIU MIU’s F/W 2018 ready-to-wear show staged in Paris in March, the elegant halls of the Perret building were hung with generic poster-size sheets of white paper, each bearing
a highly distinctive, large-scale, monochrome illustration of a female face or body interlaced with a letterform.
Ambiance at the MIU MIU F/W 2018 show
This MIU MIU «alphabet» – all 26 letters of the alphabet appeared – was created for the occasion by M/M Paris in collaboration with Miuccia Prada.
A «Miu Miu Types» capsule collection of white poplin shirts, cotton hoodies and track pants will be patched with one, two or three letters , all drawing on the ‘MIU’ of the MIU MIU name.
Classic white cotton T-shirts, meanwhile, will be emblazoned with ‘MIU MIU’ spelt out in full in this idiosyncratic and characteristically playful style.
Available for example in MIU MIU’s new boutique on the Rue du Faubourg Saint-Honoré in Paris.
From the end of July 2018, in select MIU MIU stores, clients will be offered the opportunity to personalize a simple white shirt and T-shirt with a single letter of their choosing. In a series of exclusive three-day events visitors will be asked to pick their letter which, will be applied to a garment on the spot or will be sent out for customization and then shipped to their desired destination upon completion.
In this way a bold and beautiful new language for Miu Miu is brought to life.
Photos: Courtesy of Miu Miu